BY JULEE KLEFFMAN

Is your kid animated prop material? You could be looking at big bucks for your tiny tot and a start into show biz. Your kid has to be cute, easy-going, and, in some instances, a twin. But before you take your mini-me to fancy photographers and begin bragging at pre-school parties, there are a few things you need to know.

Should a parent choose an agent of a baby talent manager? Most agents won't take children under age three, unless they're referred, or they're the child of a current model. Susie Mains, child booker at DDK in L.A. says, "In California, we're so busy, we don't have time for many babies because there isn't much of a call for them, so we usually refer them to baby talent managers."

Talent managers are the best bet on the West Coast, while Eastern Sea Borders must go agent hunting. Marlene Wallach, president of Wilhelmina Kids and Creative Management in N.Y.C., says, "We accept models on an exclusive basis only, the same goes for our L.A. and Miami offices, and we are just as discriminating about our babies as we are our older models." However, Doris Stinga of FFT (Funny Face Today) says, "We're probably the only agency [in N.Y.C.] that doesn't require exclusivity, but parents must make their own choice in the matter."

Talent managers are the best bet on the West Coast, while Eastern Sea Borders must go agent hunting. Marlene Wallach, president of Wilhelmina Kids and Creative Management in N.Y.C., says, "We accept models on an exclusive basis only, the same goes for our L.A. and Miami offices, and we are just as discriminating about our babies as we are our older models." However, Doris Stinga of FFT (Funny Face Today) says, "We're probably the only agency [in N.Y.C.] that doesn't require exclusivity, but parents must make their own choice in the matter."

Agencies in smaller markets are less likely to demand exclusivity. Donna Ehrlich, owner of Carolina Winds Talent in Chester, South Carolina, advises, "Find an agent that's non-exclusive and is willing to work with you and your child." Anderson Greene, of Age-Anderson, agrees, because Miami is a multi-listing mecca. "The "mommy network" is very important here," says Anderson. "Agents and parents who build a good rapport work together more often."

 

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Courtesy of Tearsheet Magazine.

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